From the Front Lines of Healthcare to Everyday Care.
GentleCare began with a simple yet powerful idea: everyone deserves the high-quality care that healthcare professionals depend on every day. With over 35 years of expertise through Meditrade, a family-led pioneer in European healthcare, GentleCare is rooted in a legacy of dedication and innovation. During the pandemic, as frontline workers faced the relentless toll of constant handwashing and disinfectants, founder Maximilian Rösner, Managing Director of Meditrade UK Ltd., didn’t set out to join the family business. Instead, he wanted to forge his own path, apart from the established legacy of his family. However, when the UK’s departure from the single market brought new challenges to Meditrade’s operations, Maximilian saw an opportunity to leave his own mark within the family company.
In 2020, he led the founding of Meditrade UK Ltd., where the concept for GentleCare took shape. Maximilian’s vision for GentleCare remains straightforward: to make high-quality care accessible to all, without the need for complex routines.
From the Front Lines
of Healthcare to
Everyday Care.
GentleCare began with a simple yet powerful idea: everyone deserves the high-quality care that healthcare professionals depend on every day. With over 35 years of expertise through Meditrade, a family-led pioneer in European healthcare, GentleCare is rooted in a legacy of dedication and innovation. During the pandemic, as frontline workers faced the relentless toll of constant handwashing and disinfectants, founder Maximilian Rösner, Managing Director of Meditrade UK Ltd., didn’t set out to join the family business. Instead, he wanted to forge his own path, apart from the established legacy of his family. However, when the UK’s departure from the single market brought new challenges to Meditrade’s operations, Maximilian saw an opportunity to leave his own mark within the family company.
In 2020, he led the founding of Meditrade UK Ltd., where the concept for GentleCare took shape. Maximilian’s vision for GentleCare remains straightforward: to make high-quality care accessible to all, without the need for complex routines.
Founder’s Story
Maximilian Rösner, the Managing Director of Meditrade UK Ltd., didn’t initially set out to join the family business. He was determined to create something uniquely his own, apart from the well-established path his family had laid out.
However, when the UK’s departure from the single market posed new challenges for Meditrade’s operations, Maximilian saw an opportunity to make his own mark within the family business. He led the establishment of Meditrade UK Ltd. in 2020, where the idea for GentleCare began to take shape.
Maximilian’s vision for GentleCare is clear: everyone should have access to high-quality products without the complexity of elaborate routines. His philosophy is simple:
"No-Nonsense Rituals. No 10-Step Routines.
Only Ingredients That Work."
Founder’s Story
Maximilian Rösner, the Managing Director of Meditrade UK Ltd., didn’t initially set out to join the family business. He was determined to create something uniquely his own, apart from the well-established path his family had laid out.
However, when the UK’s departure from the single market posed new challenges for Meditrade’s operations, Maximilian saw an opportunity to make his own mark within the family business. He led the establishment of Meditrade UK Ltd. in 2020, where the idea for GentleCare began to take shape.
Maximilian’s vision for GentleCare is clear: everyone should have access to high-quality products without the complexity of elaborate routines. His philosophy is simple:
"No-Nonsense Rituals. No 10-Step Routines. Only Ingredients That Work."
A New Chapter of Care
Simplicity. Quality. Everyday.
Boost Hydration by 40 %
After SINGLE APPLICATION
24 Hours Moisture
YOUR GentleCare ESSENTIALS
Elevated Skincare. For Everyone.
YOUR GentleCare ESSENTIALS
Elevated Skincare. For Everyone.
